Best Landings from Viral Marketing Campaigns (and What Made Them Work)

Looking for the best landings on the web? In this post, we showcase some of the most effective and high-converting landing pages from popular brands. Whether you're designing a new page for your startup or looking for inspiration, these examples will show you what works.

1. Duolingo

Why it works: Duolingo's landing page makes learning fun. It has playful branding, clear CTAs (call-to-action), and social proof, with millions of learners and endorsements from media outlets.

Key element: The gamified onboarding process. It invites users to start learning immediately, reducing friction. A clear, one-step sign-up CTA lets visitors know exactly what to do next.

2. Notion

Why it works: Notion’s landing page appeals to different kinds of users with simple, beautiful design and compelling copy. It clearly presents how their app can help organize everything in one place.

Key element: Flexible messaging. Notion's page speaks directly to individuals, teams, and businesses, adapting its value proposition based on the user's needs.

3. Airbnb Host Signup

Why it works: The Airbnb host signup page immediately presents a clear value proposition: earn extra income by hosting. It includes a personalized earnings calculator to drive action.

Key element: Localized and dynamic content. Airbnb tailors the experience to different countries, currencies, and even cities, making the offer more relatable and compelling.

4. Loom

Why it works: Loom makes its product shine by showing it in action. The landing page has a clear CTA and an embedded demo video that lets users see how easy it is to communicate using Loom.

Key element: Video-first CTA. The video is key to converting visitors, as it demonstrates the product in action and reduces uncertainty.

5. Stripe

Why it works: Stripe’s landing page targets developers and businesses, with technical clarity and high trust. The page presents a clean, straightforward experience that appeals to those looking for payment processing solutions.

Key element: Developer-friendly design with documentation links, integrations, and API-focused details. Stripe's credibility is reinforced with testimonials and trusted partners.

6. Squarespace

Why it works: Squarespace uses beautiful design and aspirational imagery to attract creatives and business owners. It doesn’t just sell a product; it sells the idea of what you can create with Squarespace.

Key element: Emotional pull. The imagery and copy invoke creativity, inspiring potential customers to imagine what they could build.

7. Dropbox Business

Why it works: Dropbox’s business landing page is simple, clear, and focused on value. It offers businesses a direct benefit: easier file storage and sharing with better collaboration features.

Key element: Clear breakdown of business benefits. Dropbox targets decision-makers with benefits that are easy to understand and implement.

Conclusion

These landing pages share common characteristics: clear value propositions, compelling design, and a focus on the user. They show that great landing pages don’t just look good—they work. Whether you’re looking for inspiration or want to create a page that converts, these examples are a great place to start.